Portfolio Decisions

I’ve now mentored several photographers on how to improve their photo websites, and usually my beginning words of advice include, “Less is more.” Photographers tend to hold our images so dear to our heart that we often fail to consider our viewers and audience, and whether they might be overwhelmed by how many galleries we’re showcasing on our websites. I give this advice from experience, because my website used to be a mess. I had 10 galleries, and I looked like a real “Jill of all Trades, Master of None.” I slashed and burned the majority of them and redid the website until I only had what I considered my best work on display.

Now it’s almost Spring 2021 and I hadn’t done a real inventory in some time. Now that I am about to launch a Kickstarter campaign for my upcoming Beach Lovers book, I want my website to look as seamless as possible. So I’ve made the difficult decision to archive my New Mexico photos here, to live permanently on my blog.

Why? I love New Mexico almost more than anywhere else in the world but I am not a travel photographer. The gallery is something I am proud of, but it is now dated (I haven’t been there since 2018). My focus is my work at the beach and my mirror reflection series. If you’re a creative and you’re reading this, I urge you to do a spring cleaning of your current website and social media presence, and ensure everything represents your best and most recent work.